Over the last couple of years, online courses have started getting a bad wrap.
A select number of people have seen the financial result that you can achieve with creating and selling online courses, and turned that into their own personal get-rich-quick-scheme.
This had led to many people handing their money over to these charlatans, and either never receiving the product, or receiving a poor level instruction.
This forces legitimate educators to rise above the noise, and provide more value upfront to gain the trust and respect of their audience before they ask for a sale.
Another result of the rise in online course scams is that customers have become much more critical before they hand over their well-earned dollars.
This is great news!
It forces online course creators to list their credentials, continue their education, be clear and realistic about results, as well as stick by their money back guarantees.
Course creators are being held accountable, and it’s a GOOD thing.
To create a course with integrity is to always follow these guidelines:
- Be honest about who the course is right for, but also who it is wrong for
- Lay out exactly exactly what is included, so there’s no misinterpretation
- Have a period of time where you allow refunds (even if it’s only 7 days), and be clear about your refund policy
- Prepare your audience for what to expect (6 modules + 1 coaching call per week etc.)
- Be clear with the expected results
- Make sure the format best serves your users, and the content (not just how you ‘want’ to deliver the course)
- Be open to feedback, and constantly iterate on your programs to best serve your audience goals
Remember, the cream always rises to the top!
Until next time,