“What’s in a name? That which we call a rose by any other name would smell just as sweet.”
~ William Shakespeare
Naming your online course can easily be one of the most difficult things about building it. Client’s of mine have spend DAYS trying to get the perfect name, and in turn, the perfect URL to launch their online course with.
Don’t get too hung up on this!
Courses, as with websites are a growing evolving creation, and 2 years from now it’s highly likely that your online course will look much different than it does today, especially if you’re just starting out.
Clarity over Cleverness
If your customer has to sit and figure out what the name of your course means, you have lost them as a customer.
Boring course names sell much better than clever and potentially confusing names. Naming your online course is your first opportunity to clarify your offer to your customer. It must be clear, literal and concise.
If a customer is unsure of your offer, they will lose trust in you, and it becomes much more difficult to allow them to see your value.
The aim when selling online courses is to make it crystal clear who you help, and how you help them.
Online Course Name Suggestions
If you’re in the initial stages of naming your online course, use these prompts to brainstorm and get started! Take your primary online course topic and fill in the blanks, mad-lib style.
The _____ Blueprint
______ Success Path
Your Guide to ______
The ______ Society
This activity will get the creative juices flowing, and spark up some succinct and clear course name ideas.
Many course creators will take the examples above and keep them to themselves, but there’s no gatekeeping here!
Drop me a message anywhere @margreffell to let me know what you names your online course.
Take care and happy launching,