How to Name Your Online Course – Clarity over Everything

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“What’s in a name? That which we call a rose by any other name would smell just as sweet.”

~ William Shakespeare

Naming your online course can easily be one of the most difficult things about building it. Client’s of mine have spend DAYS trying to get the perfect name, and in turn, the perfect URL to launch their online course with.

Don’t get too hung up on this!

Courses, as with websites are a growing evolving creation, and 2 years from now it’s highly likely that your online course will look much different than it does today, especially if you’re just starting out.

Clarity over Cleverness

If your customer has to sit and figure out what the name of your course means, you have lost them as a customer.

Boring course names sell much better than clever and potentially confusing names. Naming your online course is your first opportunity to clarify your offer to your customer. It must be clear, literal and concise.

If a customer is unsure of your offer, they will lose trust in you, and it becomes much more difficult to allow them to see your value.

The aim when selling online courses is to make it crystal clear who you help, and how you help them.

Online Course Name Suggestions

If you’re in the initial stages of naming your online course, use these prompts to brainstorm and get started! Take your primary online course topic and fill in the blanks, mad-lib style.

The _____ Blueprint

______ Mastery

______ Academy

______ Companion

______ Success Path

Your Guide to ______

Mastering ______

______ Masterclass

The ______ Society

 

This activity will get the creative juices flowing, and spark up some succinct and clear course name ideas.

Many course creators will take the examples above and keep them to themselves, but there’s no gatekeeping here!

Drop me a message anywhere @margreffell to let me know what you names your online course.

Take care and happy launching,

M

What is the difference between a Membership and an Online Course?

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What is a Membership (or Members Portal)?

In the world of online business, there seems to be an infinite amount of business models and terms for what your online offers could be.

Let’s talk about two of the most popular info-product models to emerge in the last decade from online business owners.

The Membership Model and The Online Course Model.

These are similar in that they both offer the knowledge and expertise of the creator to their audience, for a fee.

 

What is the difference between hosting a Membership Program and an Online Course?

The answer is simple on its surface, money.

In the realm of memberships and online courses, a membership is a content delivery method (webinars, weekly lessons, forums…) that you pay for monthly for and loose access after you cancel your payments.

An online course is a chunk of knowledge that you pay for upfront (or in a payment plan) where the payments end and you still get access to all of the material from anywhere from a full year to indefinitely. These are usually in the form of traditional video lessons, PDF downloads, and a sequential timeline of instructions that lead you to a specific result.

These models correlate to other places in our lives where we use memberships, like Netflix or a gym membership. Those are recurring fees where your contend delivery/service only lasts as long as you’re paying for it. Whereas, online courses don’t necessarily correlate payment with length of service.

 

What should you do?

It depends!

In simplest terms, if you have a community where you’re offering hands-on support with continuing education, and new material constantly being introduced and updated, you should package it as a monthly membership.

If you are teaching a number of lessons meant for people to achieve a specific result after your lessons are completed, you should package it as an online course.

 

Hybrid Models

Are you offering step-by-step guided lessons with a ton of hands on support in an ever-evolving industry? You can also consider a hybrid model which charges a flat rate for the online course portion, and an ongoing membership fee to be part of the community.

There is no right or wrong way to sell your info-products, just be sure that the model serves the content, and not the other way around.

First priority should be how to best serve your audience this information by making it as accessible and digestible as possible, not shoehorning content into a specific model.

Happy content creation!

Stay posted for next week when we cover all in one solution, and I’d love to hear any questions I can answer to support you in your online course journey.

M