Online Course Objectives: Keep your focus on these 3

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When you begin the process of creating an online course, there are 3 areas you must consider and fully flesh out during the planning stage.

  1. Receive Payment/Registration
  2. Content Delivery
  3. Monitor Progress/Assistance in Completion

 

Everything you need to setup for your online course will fall into one of these objectives.

Receive Payment/Registration

This objective will contain all of your acquisition actions. For example, your sales pages, marketing, funnel creation, cart configuration, and payment gateway setup. The goal of all of these is ultimately to get users to register and pay. That is the final step that all of these efforts lead up to.

Content Delivery

Once a user has registered, you then begin to deliver content. This can be in the form of videos, transcripts, PDF’s, worksheets and checklists etc. You will need to make decisions on how to best organize and drip your content to best serve your audience. All of this organization and execution is focussed around the objective of content delivery.

Monitor Progress/Assistance in Completion

During or after the delivery of the content, your next objective is to encourage your members to complete the actions and teachings of the course. This is often done through community calls, assessments, periodic checkins, community forums, or certification procedures.

 

So, when considering adding an extra feature or new technology, always come back to which one of these objectives it will support. This will help to keep you on track and on task with your online course creation.

Until next time,

M

What is the difference between a Membership and an Online Course?

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What is a Membership (or Members Portal)?

In the world of online business, there seems to be an infinite amount of business models and terms for what your online offers could be.

Let’s talk about two of the most popular info-product models to emerge in the last decade from online business owners.

The Membership Model and The Online Course Model.

These are similar in that they both offer the knowledge and expertise of the creator to their audience, for a fee.

 

What is the difference between hosting a Membership Program and an Online Course?

The answer is simple on its surface, money.

In the realm of memberships and online courses, a membership is a content delivery method (webinars, weekly lessons, forums…) that you pay for monthly for and loose access after you cancel your payments.

An online course is a chunk of knowledge that you pay for upfront (or in a payment plan) where the payments end and you still get access to all of the material from anywhere from a full year to indefinitely. These are usually in the form of traditional video lessons, PDF downloads, and a sequential timeline of instructions that lead you to a specific result.

These models correlate to other places in our lives where we use memberships, like Netflix or a gym membership. Those are recurring fees where your contend delivery/service only lasts as long as you’re paying for it. Whereas, online courses don’t necessarily correlate payment with length of service.

 

What should you do?

It depends!

In simplest terms, if you have a community where you’re offering hands-on support with continuing education, and new material constantly being introduced and updated, you should package it as a monthly membership.

If you are teaching a number of lessons meant for people to achieve a specific result after your lessons are completed, you should package it as an online course.

 

Hybrid Models

Are you offering step-by-step guided lessons with a ton of hands on support in an ever-evolving industry? You can also consider a hybrid model which charges a flat rate for the online course portion, and an ongoing membership fee to be part of the community.

There is no right or wrong way to sell your info-products, just be sure that the model serves the content, and not the other way around.

First priority should be how to best serve your audience this information by making it as accessible and digestible as possible, not shoehorning content into a specific model.

Happy content creation!

Stay posted for next week when we cover all in one solution, and I’d love to hear any questions I can answer to support you in your online course journey.

M