When you begin the process of creating an online course, there are 3 areas you must consider and fully flesh out during the planning stage.
- Receive Payment/Registration
- Content Delivery
- Monitor Progress/Assistance in Completion
Everything you need to setup for your online course will fall into one of these objectives.
This objective will contain all of your acquisition actions. For example, your sales pages, marketing, funnel creation, cart configuration, and payment gateway setup. The goal of all of these is ultimately to get users to register and pay. That is the final step that all of these efforts lead up to.
Once a user has registered, you then begin to deliver content. This can be in the form of videos, transcripts, PDF’s, worksheets and checklists etc. You will need to make decisions on how to best organize and drip your content to best serve your audience. All of this organization and execution is focussed around the objective of content delivery.
Monitor Progress/Assistance in Completion
During or after the delivery of the content, your next objective is to encourage your members to complete the actions and teachings of the course. This is often done through community calls, assessments, periodic checkins, community forums, or certification procedures.
So, when considering adding an extra feature or new technology, always come back to which one of these objectives it will support. This will help to keep you on track and on task with your online course creation.
Until next time,